ABSTRACT
The fourth industrial revolution, also known as Industry 4.0, covers a broad range of technologies. The applications of Industry 4.0 help in interconnectivity as well as automation process and support seamless operations. Not many studies have taken place to examine how different applications of Industry 4.0 could help in turbulent situations or in crises like COVID-19 pandemic. Thus, there is a research gap. In such background, the aim of this study is to investigate how different applications of Industry 4.0 could help to respond to such turbulent situation and help in business continuity and sustainability of operations. The present study develops a theoretical model combining technology–organization–environment framework and dynamic capability view to examine the role of Industry 4.0 applications for business continuity and sustainability of business operations especially for managing any turbulent situation like COVID-19 pandemic. The theoretical model was validated using partial least square structural equation modeling technique considering 338 respondents from different industries. The study found that there is a greater need to adopt Industry 4.0 applications for managing business operations during any turbulent situation. The study also found that there is a significant moderating impact of corporate governance in adopting Industry 4.0 applications to manage business operations especially during crisis. IEEE